Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Search engines want publishers to show the same content to the search engine as is shown to users Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially.
Minimize broken links
Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins.
The Presence of Keywords in the Page Title and URL is Crucial
For experienced marketing teams, the content creation process has become a high-level assembly line. Bad content truly can do long-lasting damage to your website, brand and business. Having keywords in your domain URL can also give you a small SEO boost. Build a unique contact page for each location that you operate and mark up your location information in Schema.org.
Your website should make it easy to do business with you.
Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific
Mix the methods up
On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan.