If the wrong people are hitting your website, it's all for nothing On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place.
Keyword Research — Avoid at Your Peril
Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses.
Empty content pages which exist simply to link to other pages
Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target.
Content distribution best practices
The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Gaz Hall, from SEO Hull, had the following to say: "Search engines simply want to deliver the most relevant results to their users based on search queries."
SEO Makes Dollars & Sense
There is no optimal number of words on a page for placement in Google. Creating incredible content that people will want to share is still the best way to earn links. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content.