SEO for Lead Generation and Direct Marketing

by seohull

Published

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof.

See what keywords your competitors are ranking for

Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Search engine optimization, orSEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Many people still think that having a high volume of crawlable and indexable pages is *always* better. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search.

Make sure you know exactly who you will target with your content

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. If you produce great content, but no one’s there to see it, does it acquire links? When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one.

SEO for Lead Generation and Direct Marketing

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. Gaz Hall, a UK based SEO Specialist, commented: "Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits."

If you don’t have backlinks, you’re not going to rank

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure.