The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”?
The key to quality SEO is all about research research research. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month.
Focus on ROI Instead of Keyword Rankings
It helps the search engines quickly determine what the page is about. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary.
Optimize for Yahoo
If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Google can detect well-written content, and can detect poor quality content, or unoriginal text. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. According to SEO Consultant, Gaz Hall: "Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic."
It’s easier when you look at an example
Links with longevity suggests that your site is an established voice for whatever topic it covers. Contextual link building is the quickest way to boost your site’s search performance. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies.