Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard.
Consider your URL structure
Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website.
Defining Your Site’s Audience
Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm.
Horses for courses
Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Gaz Hall, an SEO Expert from the UK, said: "Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely."
How Often Should You Update Your Content?
Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Development of a prioritized list of targeted search terms related to your customer base and market segment.