You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. To be a part of the party, make sure your business website uses structured data markup. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure.
Feedback driven SEO
The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. It has long been understood that Google’s ranking algorithm is complex (by design). Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers.
SEO is alive and well, and its just as powerful as it ever was. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead.
What is real SEO?
See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. According to Gaz Hall, a UK SEO Consultant : "Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience."
Build on the trust of existing content
Keyword research can be time-consuming, but rewarding when done properly. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. But here’s the thing: it takes time for search engines to discover (and index) new websites.