How important is layout and formatting for SEO?

by seohull


Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm.

Set Up Alerts For Brand Mentions

Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. An SEO specialist should know how long content needs to be and to avoid keyword stuffing.

Think about SEO from the start

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Optimise your website content for the best organic reach possible. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave.

Layout and formatting

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL."

Use Social Sharing Buttons

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Higher rankings in the first few results are critical to visibility. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it.