Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day.
Landing page and site user experience
Updating content across a site should be a priority as Google rewards fresher content for certain searches. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough.
Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: People spend very little time engaging with content. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. The old saying that “life is a journey, not a destination” can also be applied to SEO.
Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Make it easier for search engines to index your website. Gaz Hall, an SEO Expert from the UK, said: "A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors."
Decrease your landing page loading time
Search drives the web -- roughly two-thirds of website visitors originate from organic search. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them.