Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Google is showing Context is King when it comes to indexing people in Google's Index. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking.
Measure and Improve
Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Successful SEO requires a thorough understanding of the business itself. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well.
Good Content Will Still Need ‘Optimised
Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Search is the #1 driver of traffic to content sites, beating social media by more than 300% On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors.
Start ranking for these terms
Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. According to Gaz Hall, a UK SEO Consultant : "SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it."
Start simple, but don’t skip this step.
In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Social media networks canhelp you to give your content the initial boost it requires before the media and other interested users find it. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them.